ComparisonsOctober 10, 2025
Apollo.io vs HubSpot 2025: Which CRM Wins for Sales Teams?
Side-by-side comparison of Apollo.io and HubSpot CRM platforms. Features, pricing, and real use cases to help you choose the right sales automation tool.
Posted by
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Quick Comparison
- Apollo.io: Best for prospecting and lead generation
- HubSpot: Best for full-cycle sales and marketing automation
- Price difference: Apollo 60% more cost-effective for pure sales
- Integration: HubSpot wins for all-in-one ecosystem
Database & Lead Generation
Apollo.io Strengths
- 275+ million contacts with 73+ million companies
- Real-time email verification and mobile phone numbers
- Advanced search filters with 40+ data points
- Chrome extension for LinkedIn prospecting
HubSpot Strengths
- Native integration with marketing automation
- Excellent for inbound lead management
- Superior contact lifecycle management
- Built-in analytics and reporting
Pricing Comparison
| Feature | Apollo.io | HubSpot | Winner |
|---|---|---|---|
| Free Plan | 10,000 contacts | 1,000,000 contacts | HubSpot |
| Paid Plans Start | $49/month | $45/month | HubSpot |
| Advanced Features | $79/month | $500/month | Apollo |
| Enterprise | $199/month | $1,200/month | Apollo |
When to Choose Apollo.io
- Primary focus on outbound prospecting and lead generation
- Need extensive B2B contact database with verification
- Budget-conscious teams wanting maximum ROI
- Sales teams of 2-50 people focused on new business development
When to Choose HubSpot
- Need integrated marketing and sales automation
- Focus on inbound marketing and lead nurturing
- Require extensive customization and workflow automation
- Teams of 20+ people needing comprehensive business platform