Conversion Optimization
A/B test user journeys and optimize conversion funnels
Active Tests
2
Currently running
Avg. Conversion
16.6%
Across all tests
Funnel Conversion
27.6%
Homepage to click
Biggest Drop-off
38%
Tool Detail View
Active A/B Tests
| Test Name | Element | Status | Conversion Rate | Confidence | Actions |
|---|---|---|---|---|---|
CTA Button Color Test Testing blue vs green CTA buttons for higher click-through | Primary CTA buttons | 16.2% 847 / 5,240 | 89% | ||
Tool Card Layout Test Testing horizontal vs vertical layout for tool cards | Tool cards on homepage | 16.9% 523 / 3,100 | 72% | ||
Pricing Badge Test Testing "Starting at $X" vs "From $X/month" pricing format | Tool pricing display | 17.0% 476 / 2,800 | 95% |
🚀 Next Steps for Conversion Optimization
Immediate Actions (This Week)
- Implement social proof enhancements
- A/B test CTA button colors (blue vs green)
- Add urgency indicators to high-value tools
- Optimize tool discovery navigation
Medium-term Goals (Next Month)
- Advanced funnel analytics integration
- Personalized tool recommendations
- Exit-intent optimization
- Mobile conversion optimization