Data enrichment and lead generation platform with AI-powered research capabilities for finding quality prospects.
📊 Data Ops Tasks
Contact discovery & validation: Find C-level emails at 50-500 employee companies, verify 10K+ CRM contacts, get direct dials. Smart enrichment: ID tech stacks, budget info, SOC-2 certs, competitor clients.
🎯 Sales Intelligence
Trigger monitoring: Track hiring SDRs, recently funded companies, key role changes. Account mapping: Build org charts, find champions, ID stakeholders, map decision chains.
✍️ Content Personalization
AI content generation: Custom first lines for 1000+ emails, industry case studies, LinkedIn messages. Research: Find mutual connections, personal interests, company wins, tone analysis.
🔄 Workflow Automation
Lead routing & scoring: Auto-distribute by territory, calculate scores using 20+ factors, prioritize by intent. Data hygiene: Dedupe, standardize, auto-update, validate formats.
🚀 Growth Experiments
Creative approaches: Find competitor users with issues, target by SaaS spend, create lookalikes. Scaling: Replicate winning sequences, A/B test 10+ variants, automate multi-channel.
Pricing Plans
Free
$0/mo
100 credits/month
Basic features only
No phone enrichment
Starter
$149-229/mo
2,000-3,000 credits/month
$0.075 per credit
Phone enrichment
API key support
Explorer
$349-699/mo
10,000-20,000 credits/month
$0.035 per credit
Webhooks included
Email sequencing
Best Value
Pro
$800-1.6K/mo
50,000-100,000 credits/month
$0.016 per credit
7x cheaper credits!
Full CRM integrations
Enterprise
Custom
$30K-154K per year
Unlimited credits
SSO & Snowflake
Dedicated support
Credit System Reality Check
- Credits charged even if data not found - No refunds for failed attempts
- AI research can burn 1000+ credits at once - Test carefully on small samples
- Actual costs typically 1.5-2x higher - Users underestimate consumption by 2-3x
- Mid-cycle top-ups cost 50% more - Plan your credit usage carefully
💰 vs Competitors (10-person team)
ZoomInfo:~$30,000/year
Apollo.io:$9,480/year
Clay Pro:$9,600/year
Clay = unlimited users + 100+ data sources
🎯 Optimization Tips
• Use Waterfall correctly → 40% savings
• Connect own API keys → 20-30% savings
• Upgrade to Pro early → 7x cheaper credits
• Always test on 10-20 records first
💡 Recommendation: Start with Explorer ($349), master the platform for 2-3 months, then upgrade to Pro for maximum savings. Always budget 30% buffer above expected credit consumption.
Key Features
✓50+ data providers
✓Web scraping
✓AI message drafting
✓100+ lead databases
🚀 AI Sales Tools ROI Calculator 2025
Accurate ROI calculation with real prices
⚠️
How the calculator works:
• Fields marked ENTER require your company data
• Other fields are filled automatically based on selected tool
• Click any field for helpful hints with typical values
• All fields can be adjusted for your situation
• Fields marked ENTER require your company data
• Other fields are filled automatically based on selected tool
• Click any field for helpful hints with typical values
• All fields can be adjusted for your situation
Choose your company type to auto-fill typical values:
🎯Tool and Plan Selection
💰Cost Calculation (First Year)
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$
$
$
📈Expected Benefits (First Year)
$
%
📊 ROI Calculation Results
Total Costs
$0
Total Benefits
$0
Net Profit
$0
Payback Period
0 mo
💸 Cost Breakdown
Licenses:$0
Platform fee:$0
Implementation:$5,000
Training:$0
Productivity loss:$15,000
Additional modules:$0
TOTAL:$0
💡 Recommendation
⚠️ Not recommended for implementation. ROI of only 0% is too low for selected tool. Consider cheaper alternatives or revise expected benefits.
Frequently Asked Questions
💰 What's the real cost of Clay including hidden fees?
Clay's credit system: Starter $149 (2K credits = $0.075/credit), Explorer $349 (10K credits = $0.035/credit). Hidden costs: API usage for advanced enrichments (5-10 credits), webhooks on higher plans, overage fees. Budget 20-30% extra for advanced features. Annual billing saves 17%.
🔌 Does Clay integrate with my existing CRM and tools?
Native integrations: HubSpot, Salesforce, Pipedrive, Airtable, Google Sheets. API access on Starter+ plans. Webhook support for real-time sync. Can export CSV/Excel anytime. Setup takes 2-4 hours depending on CRM complexity. No vendor lock-in - you own your data.
📊 How accurate is Clay's data and AI research?
Email accuracy: 85-90% with waterfall enrichment (multiple sources). Phone data: 70-80% accuracy. AI research (Claygent): 90%+ for public data like LinkedIn, company info. Always verify critical data manually. Clay doesn't train AI on your private data - uses public sources only.
⏱️ How long does Clay implementation take?
Basic setup: 1-2 days (simple enrichment workflows). Full implementation: 1-2 weeks (complex multi-source automation). Clay provides onboarding videos, templates, and chat support. No technical team needed - sales ops can handle setup. Most teams see results within first week.
🆚 Clay vs Apollo vs ZoomInfo - which should I choose?
Clay: Best for data enrichment and automation (not outreach). Apollo: All-in-one prospecting + outreach. ZoomInfo: Enterprise database with highest contact volume. Choose Clay if you have existing outreach tools and want better data quality + automation. Clay + Smartlead/Apollo combo works well.
Perfect Match
Choose Clay if:
RevOps teams at SaaS companies w/ $5M+ ARR
Growth agencies focused on B2B lead generation
Tech-savvy sales teams of 10+ reps
Companies with complex ICPs and high ACV ($50K+)
Series A+ startups with aggressive growth targets
Best for ABM at Scale & Data-Driven Outreach
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