Data enrichment and lead generation platform with AI-powered research capabilities for finding quality prospects.
šÆ ABM at Scale
Run account-based marketing workflows enriching leads from 75+ data providers, finding lookalike audiences.
š Lead Enrichment & Scoring
Layer multiple data sources to build rich lead profiles with AI-powered scoring, using waterfall enrichment.
āļø Personalized Outreach
AI generates hyper-personalized email copy using enriched lead data, company research, and intent signals at scale.
š§ Data Operations
Automate complex data workflows: deduplication, formatting, CRM sync, and multi-step enrichment sequences.
Pricing Plans
Free
$0/mo
100 credits/month
Basic features only
No phone enrichment
Starter
$149-229/mo
2,000-3,000 credits/month
$0.075 per credit
Phone enrichment
API key support
Explorer
$349-699/mo
10,000-20,000 credits/month
$0.035 per credit
Webhooks included
Email sequencing
Best Value
Pro
$800-1.6K/mo
50,000-100,000 credits/month
$0.016 per credit
7x cheaper credits!
Full CRM integrations
Enterprise
Custom
$30K-154K per year
Unlimited credits
SSO & Snowflake
Dedicated support
Credit System Reality Check
- Credits charged even if data not found - No refunds for failed attempts
- AI research can burn 1000+ credits at once - Test carefully on small samples
- Actual costs typically 1.5-2x higher - Users underestimate consumption by 2-3x
- Mid-cycle top-ups cost 50% more - Plan your credit usage carefully
š° vs Competitors (10-person team)
ZoomInfo:~$30,000/year
Apollo.io:$9,480/year
Clay Pro:$9,600/year
Clay = unlimited users + 100+ data sources
šÆ Optimization Tips
ā¢ Use Waterfall correctly ā 40% savings
ā¢ Connect own API keys ā 20-30% savings
ā¢ Upgrade to Pro early ā 7x cheaper credits
ā¢ Always test on 10-20 records first
š” Recommendation: Start with Explorer ($349), master the platform for 2-3 months, then upgrade to Pro for maximum savings. Always budget 30% buffer above expected credit consumption.
Key Features
ā50+ data providers
āWeb scraping
āAI message drafting
ā100+ lead databases
Frequently Asked Questions
š° What's the real cost of Clay including hidden fees?
Clay's credit system: Starter $149 (2K credits = $0.075/credit), Explorer $349 (10K credits = $0.035/credit). Hidden costs: API usage for advanced enrichments (5-10 credits), webhooks on higher plans, overage fees. Budget 20-30% extra for advanced features. Annual billing saves 17%.
š Does Clay integrate with my existing CRM and tools?
Native integrations: HubSpot, Salesforce, Pipedrive, Airtable, Google Sheets. API access on Starter+ plans. Webhook support for real-time sync. Can export CSV/Excel anytime. Setup takes 2-4 hours depending on CRM complexity. No vendor lock-in - you own your data.
š How accurate is Clay's data and AI research?
Email accuracy: 85-90% with waterfall enrichment (multiple sources). Phone data: 70-80% accuracy. AI research (Claygent): 90%+ for public data like LinkedIn, company info. Always verify critical data manually. Clay doesn't train AI on your private data - uses public sources only.
ā±ļø How long does Clay implementation take?
Basic setup: 1-2 days (simple enrichment workflows). Full implementation: 1-2 weeks (complex multi-source automation). Clay provides onboarding videos, templates, and chat support. No technical team needed - sales ops can handle setup. Most teams see results within first week.
š Clay vs Apollo vs ZoomInfo - which should I choose?
Clay: Best for data enrichment and automation (not outreach). Apollo: All-in-one prospecting + outreach. ZoomInfo: Enterprise database with highest contact volume. Choose Clay if you have existing outreach tools and want better data quality + automation. Clay + Smartlead/Apollo combo works well.
Perfect Match
Choose Clay if:
RevOps teams at SaaS companies w/ $5M+ ARR
Growth agencies focused on B2B lead generation
Tech-savvy sales teams of 10+ reps
Companies with complex ICPs and high ACV ($50K+)
Series A+ startups with aggressive growth targets
Best for ABM at Scale & Data-Driven Outreach
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