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Clay

Clay

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G2 4.6/5 ↗ · 234 reviewsChecked

Data enrichment and lead generation platform with AI-powered research capabilities for finding quality prospects.

ABM at Scale

Run account-based marketing workflows enriching leads from 75+ data providers, finding lookalike audiences.

Lead Enrichment & Scoring

Layer multiple data sources to build rich lead profiles with AI-powered scoring, using waterfall enrichment.

Personalized Outreach

AI generates hyper-personalized email copy using enriched lead data, company research, and intent signals at scale.

Data Operations

Automate complex data workflows: deduplication, formatting, CRM sync, and multi-step enrichment sequences.

Pricing

Official pricing page ↗
Free
Free
100 data credits and 500 actions/month. Usage limits apply.
Launch
$167/account/mo
billed annually
$185/account/mo billed monthly
Default bundle: 2,500 data credits and 15,000 actions/month equivalent. Actions-only pricing requires your own data-provider API keys and excludes their costs.
Growth
$446/account/mo
billed annually
$495/account/mo billed monthly
Default bundle: 6,000 data credits and 40,000 actions/month equivalent. Extra usage costs more.
Enterprise
Custom
Custom quote; annual commitment.

Prices checked against the vendor's pricing page on Oct 8, 2026. Taxes and volume discounts are not included; confirm current terms with the vendor before buying.

Key Features

✓Data-provider integrations
✓Workflow automation and enrichment
✓AI-assisted account research and message drafting

Frequently Asked Questions

💰 How much does Clay cost in 2026?
Clay pricing: Free plan; Launch $185/account/month or $167/month billed annually; Growth $495/month or $446/month billed annually. Default actions + data-credit bundles.. A free plan or tier is available. Check our review for the latest pricing details and plan comparisons.
⚡ What are Clay's main features?
Clay key capabilities include: Data-provider integrations; Workflow automation and enrichment; AI-assisted account research and message drafting.
🔌 What tools does Clay integrate with?
Integration details are not recorded in this catalog. Ask Clay about your required systems and plan restrictions.
🔄 How does Clay compare to alternatives?
Clay is a lead generation & prospecting tool. Key differentiators include data-provider integrations. The best choice depends on your team size, budget (Free plan; Launch $185/account/month or $167/month billed annually; Growth $495/month or $446/month billed annually. Default actions + data-credit bundles.), and specific workflow needs. Compare features and pricing in our detailed analysis above.

Before choosing Clay

Validate the fit with your own lead generation & prospecting workflow.

  • Test one real workflow and record the result against your current process.
  • Confirm that your required features and integrations are included in the selected plan.
  • Price the full team, credits, usage, onboarding and renewal terms before committing.
  • Check data access, consent requirements, export and cancellation options with the vendor.
Estimate costs and ROI using your pilot results

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Ready to boost your sales performance?

Review Clay's current plans and test it with your own sales workflow before committing.

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