How much does Clay cost?

Clay pricing starts at free. View detailed pricing and feature comparison on our Clay review page.

Is Clay good for undefined?

Clay is a popular undefined tool with a 4.5/5 rating from 100+ verified reviews. It's used by 1000+ sales teams.

Clay Review: AI Sales Tools AI Tool

Name: Clay
Availability: InStock
Rating: 4.5 (100 reviews)
Author: Clay

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Data enrichment and lead generation platform with AI-powered research capabilities for finding quality prospects.

📊 Data Ops Tasks

Contact discovery & validation: Find C-level emails at 50-500 employee companies, verify 10K+ CRM contacts, get direct dials. Smart enrichment: ID tech stacks, budget info, SOC-2 certs, competitor clients.

🎯 Sales Intelligence

Trigger monitoring: Track hiring SDRs, recently funded companies, key role changes. Account mapping: Build org charts, find champions, ID stakeholders, map decision chains.

✍️ Content Personalization

AI content generation: Custom first lines for 1000+ emails, industry case studies, LinkedIn messages. Research: Find mutual connections, personal interests, company wins, tone analysis.

🔄 Workflow Automation

Lead routing & scoring: Auto-distribute by territory, calculate scores using 20+ factors, prioritize by intent. Data hygiene: Dedupe, standardize, auto-update, validate formats.

🚀 Growth Experiments

Creative approaches: Find competitor users with issues, target by SaaS spend, create lookalikes. Scaling: Replicate winning sequences, A/B test 10+ variants, automate multi-channel.

Pricing Plans

Credit System Reality Check

Credits charged even if data not found - No refunds for failed attempts
AI research can burn 1000+ credits at once - Test carefully on small samples
Actual costs typically 1.5-2x higher - Users underestimate consumption by 2-3x
Mid-cycle top-ups cost 50% more - Plan your credit usage carefully

💰 vs Competitors (10-person team)

ZoomInfo:~$30,000/year

Apollo.io:$9,480/year

Clay Pro:$9,600/year

Clay = unlimited users + 100+ data sources

🎯 Optimization Tips

• Use Waterfall correctly → 40% savings

• Connect own API keys → 20-30% savings

• Upgrade to Pro early → 7x cheaper credits

• Always test on 10-20 records first

💡 Recommendation: Start with Explorer ($349), master the platform for 2-3 months, then upgrade to Pro for maximum savings. Always budget 30% buffer above expected credit consumption.

Key Features

✓50+ data providers

✓Web scraping

✓AI message drafting

✓100+ lead databases

Frequently Asked Questions

💰 What's the real cost of Clay including hidden fees?

Clay's credit system: Starter $149 (2K credits = $0.075/credit), Explorer $349 (10K credits = $0.035/credit). Hidden costs: API usage for advanced enrichments (5-10 credits), webhooks on higher plans, overage fees. Budget 20-30% extra for advanced features. Annual billing saves 17%.

🔌 Does Clay integrate with my existing CRM and tools?

Native integrations: HubSpot, Salesforce, Pipedrive, Airtable, Google Sheets. API access on Starter+ plans. Webhook support for real-time sync. Can export CSV/Excel anytime. Setup takes 2-4 hours depending on CRM complexity. No vendor lock-in - you own your data.

📊 How accurate is Clay's data and AI research?

Email accuracy: 85-90% with waterfall enrichment (multiple sources). Phone data: 70-80% accuracy. AI research (Claygent): 90%+ for public data like LinkedIn, company info. Always verify critical data manually. Clay doesn't train AI on your private data - uses public sources only.

⏱️ How long does Clay implementation take?

Basic setup: 1-2 days (simple enrichment workflows). Full implementation: 1-2 weeks (complex multi-source automation). Clay provides onboarding videos, templates, and chat support. No technical team needed - sales ops can handle setup. Most teams see results within first week.

🆚 Clay vs Apollo vs ZoomInfo - which should I choose?

Clay: Best for data enrichment and automation (not outreach). Apollo: All-in-one prospecting + outreach. ZoomInfo: Enterprise database with highest contact volume. Choose Clay if you have existing outreach tools and want better data quality + automation. Clay + Smartlead/Apollo combo works well.

Perfect Match

Choose Clay if:

RevOps teams at SaaS companies w/ $5M+ ARR

Growth agencies focused on B2B lead generation

Tech-savvy sales teams of 10+ reps

Companies with complex ICPs and high ACV ($50K+)

Series A+ startups with aggressive growth targets

Best for ABM at Scale & Data-Driven Outreach

Ready to boost your sales performance?

Try Clay and see how it can transform your sales process with proven results.

Get Started with Clay →Free plan available

Pricing Plans

Free

Starter

Explorer

Pro

Enterprise

Credit System Reality Check

💰 vs Competitors (10-person team)

🎯 Optimization Tips

Key Features

Frequently Asked Questions

Perfect Match

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