Clay Review 2026: Lead Generation

Name: Clay
Price: 54 USD
Availability: InStock
Author: Clay

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4.6(232)

Data enrichment and lead generation platform with AI-powered research capabilities for finding quality prospects.

🎯 ABM at Scale

Run account-based marketing workflows enriching leads from 75+ data providers, finding lookalike audiences.

📊 Lead Enrichment & Scoring

Layer multiple data sources to build rich lead profiles with AI-powered scoring, using waterfall enrichment.

✍️ Personalized Outreach

AI generates hyper-personalized email copy using enriched lead data, company research, and intent signals at scale.

🔧 Data Operations

Automate complex data workflows: deduplication, formatting, CRM sync, and multi-step enrichment sequences.

Pricing

Official pricing page ↗

Free

Launch

$54/account/mo

billed annually

$167/account/mo billed monthly

Annual plan starts at 180K actions/year

Popular

Growth

$185/account/mo

billed annually

$446/account/mo billed monthly

Annual plan starts at 480K actions/year

Enterprise

Custom

Custom, annual commitment

Prices checked against the vendor's pricing page on September 5, 2026. Taxes and volume discounts are not included; confirm current terms with the vendor before buying.

Key Features

✓50+ data providers

✓Web scraping

✓AI message drafting

✓100+ lead databases

Frequently Asked Questions

💰 How much does Clay cost in 2026?

Clay pricing: Free; $54 – $185/mo billed annually ($167 – $446 monthly). A free plan or tier is available. Check our review for the latest pricing details and plan comparisons.

⚡ What are Clay's main features?

Clay key capabilities include: 50+ data providers; Web scraping; AI message drafting; 100+ lead databases.

🔌 What tools does Clay integrate with?

Clay supports integrations with popular CRMs, email platforms, and business tools. Contact Clay for specific integration details.

🔄 How does Clay compare to alternatives?

Clay is a lead generation tool. Key differentiators include 50+ data providers. The best choice depends on your team size, budget (Free; $54 – $185/mo billed annually ($167 – $446 monthly)), and specific workflow needs. Compare features and pricing in our detailed analysis above.