Instantly
Cold email outreach platform with unlimited sending accounts and advanced deliverability features.
📧 Cold Email at Scale
Send unlimited cold emails with account rotation across multiple mailboxes while maintaining deliverability.
🔍 Lead Discovery
Access a database of 160M+ verified B2B contacts with advanced filtering by industry, role, company size.
📊 Campaign Optimization
AI-powered A/B testing, sequence optimization, and send time analysis to maximize open and response rates.
🏢 Agency Operations
Manage multiple client campaigns from one dashboard with white-label options and unified analytics.
🚀 Deliverability Management
Automated email warmup, domain health monitoring, and inbox placement tracking.
Pricing Plans
14-Day Free Trial
No credit card required
FREE
Full access
Email warmup & campaigns
600+ email templates
A/B testing & analytics
Limited: 1K-2K emails, no Leads database, no API access
Complex Pricing Structure
Instantly requires separate subscriptions for different features. Budget accordingly for full functionality.
📧 Sending & Warmup
$37-358/month
🎯 Leads Database
$47-492/month
📊 CRM System
$47-97/month
Typical total cost: $131-631/month
+ hidden fees
Sending & Warmup Plans
Growth
$37/mo
Basic email outreach
1,000 email accounts warmup
10,000 emails/month
Unlimited email accounts
Hypergrowth
$97/mo
Growing sales teams
25 email accounts warmup
100,000 emails/month
API access & analytics
Popular
Light Speed
$358/mo
Agencies & enterprises
100 email accounts warmup
500,000 emails/month
White-label & account manager
Enterprise
Custom
500+ accounts
500+ email accounts
1M+ emails/month
SLA & custom integrations
Leads Database
Starter
1,000 verified contacts
$47/mo
Growth
2,500 verified contacts
$97/mo
Ultimate
15,000 verified contacts
$492/mo
CRM Management
Basic CRM
Up to 1,000 contacts
$47/mo
Advanced CRM
Unlimited contacts & automation
$97/mo
Real Cost Analysis
Minimum Full Setup
$131/mo
Sending + Leads + CRM basics
Agency Package
$1K-2K/mo
10 clients, workspaces, accounts
Enterprise Level
$3K-5K/mo
Full scale deployment
Test risk-free with 14-day trial (no credit card required)
vs Competitors (10K emails/month)
Instantly.ai
$37/mo
Fixed pricing
Apollo.io
$49-490/mo
Per user
Reply.io
$59-590/mo
Per user
Lemlist
$45-450/mo
Per user
Watch Out For Hidden Costs
- • Done-For-You accounts: $19-29/account
- • Extra workspaces: $77/month each
- • Overage charges: $0.001-0.002/email
- • Premium integrations may require Zapier ($19.99+/mo)
Key Features
✓Unlimited email accounts
✓Email warmup
✓Lead generation
✓Multichannel campaigns
Frequently Asked Questions
💰 What's the real cost of Instantly with all add-ons?
Instantly uses fragmented pricing: Sending ($37-358), Leads ($47-492), CRM ($47-97). Full setup costs $131-631/month. Hidden costs: Done-for-You accounts ($19-29 each), extra workspaces ($77/month), overage fees ($0.001-0.002/email). Agency packages typically cost $1K-2K/month total.
🚀 Do I need all three Instantly subscriptions (Sending, Leads, CRM)?
Not necessarily. Start with Sending & Warmup ($37+) if you have your own lead lists and CRM. Add Leads ($47+) if you need contact database access. CRM ($47+) is optional if you use HubSpot/Salesforce. Most users need Sending + Leads minimum for effective outreach.
📧 How many email accounts do I really need for Instantly?
Rule of thumb: 1 email account per 50 emails/day = 1,500/month. For 10K emails monthly, you need 7-10 accounts. Growth plan allows 1K warmup accounts but only 25 are practical for high deliverability. Budget $19-29 per Done-for-You account or set up your own domains.
⚡ Instantly vs competitors: Which offers better value?
Instantly: Fixed pricing ($37-358) vs per-user competitors. Apollo: $49-490/user. Reply.io: $59-590/user. Lemlist: $45-450/user. Instantly wins for teams 3+ users with unlimited seats. However, fragmented pricing means total cost often 2-3x advertised price. Best for agencies needing white-label + scale.
📊 How much will Instantly improve my sales metrics?
Typical results: 90-95% inbox delivery (vs 60-70% without warmup), 2-4% reply rates on cold emails, 300-400% ROI in first 6 months for agencies. Email warmup takes 20-30 days. Success depends on list quality, personalization, and follow-up sequences. Most see positive ROI by month 3-4.
⚠️ What are the main disadvantages of Instantly?
Major cons: 1) Confusing fragmented pricing - real costs often 2-3x advertised. 2) Limited customer support - slow response times. 3) Steep learning curve for advanced features. 4) No phone/social outreach - email only. 5) API limitations on lower plans. 6) Requires technical setup for optimal deliverability. 7) Done-for-You accounts are expensive vs DIY.
🚫 When should I NOT choose Instantly?
Avoid Instantly if: You need multichannel outreach (LinkedIn/phone), tight budget ($131+ minimum monthly), require 24/7 support, want simple all-in-one pricing, need advanced CRM features, send <5K emails/month (overkill), or lack technical team for setup. Better alternatives: Apollo (all-in-one), Smartlead (cost-effective), HubSpot (enterprise).
How does Instantly's 14-day free trial work?
No credit card required. Full access to your chosen plan features including email warmup, campaign creation, A/B testing, and 600+ templates. Limited to 1K-2K emails total. Major limitation: no access to Leads database (160M contacts) - requires separate payment. Best strategy: prepare email accounts and contact lists before starting.
⏰ Is 14 days enough to properly test Instantly?
Barely. Email warmup needs 20-30 days for optimal results, but you can test basic functionality. Week 1: connect accounts, start warmup, import test contacts. Week 2: run real campaigns, test A/B features, check deliverability. Tip: Use pre-warmed email accounts if available. Some users get +7 days through support, but response takes 2-3 weeks.
🔄 How does Instantly's trial compare to competitors?
Best trials: Instantly & Smartlead (no card required). Apollo: Forever free plan (50 contacts/month). Reply.io & Lemlist: Require card upfront. Recommendation: Run Instantly + Smartlead trials simultaneously for comparison. Both offer similar features without payment commitment.
Perfect Match
Choose Instantly if:
Send 10,000+ cold emails monthly with enterprise-scale deliverability
Need 90-95% inbox placement via largest warmup network (1.5M+ accounts)
Manage unlimited email accounts and domains with automatic rotation
Want 70-80% cost savings vs competitors for teams 10+ people
Require agency operations with unlimited workspaces and white-label features
Best for Email Outreach Automation
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