Clay
Data enrichment and lead generation platform with AI-powered research capabilities for finding quality prospects.
Free plan · Paid from $167/account/mo · billed annually
Price checked Oct 8, 2026
Apollo
All-in-one sales intelligence and engagement platform: a B2B contact database with verified emails and phone numbers, email sequences, a dialer, meeting scheduling and deal tracking, plus a Chrome extension for LinkedIn prospecting.
Lead Generation & Prospecting
Build prospect lists using 65+ criteria filters. Find decision-makers and lookalike audiences. Enrich contacts.
Email Automation & Sequences
Create 15-step email sequences with A/B testing. AI-powered personalization. Email warmup and deliverability analytics.
CRM & Pipeline Management
Auto-sync with Salesforce/HubSpot. Lead scoring and territory management. Track job changes.
Power Dialer & Call Management
Auto-dial up to 100 calls/hour. Record conversations with AI transcription. Call analysis with coaching insights.
Intent Monitoring & Triggers
Track 15,600+ buying signal topics. Monitor funding rounds, hiring, company growth.
Analytics & Multi-channel
End-to-end conversion tracking across channels. A/B test everything. Revenue attribution and ROI analysis.
Pricing
Official pricing page ↗Free
Free
Limited credits
Basic
$49/user/mo
billed annually
$59/user/mo billed monthly
Professional
$79/user/mo
billed annually
$99/user/mo billed monthly
Organization
$119/user/mo
billed annually
$149/user/mo billed monthly
Minimum 3 users
Prices checked against the vendor's pricing page on Sep 5, 2026. Taxes and volume discounts are not included; confirm current terms with the vendor before buying.
Key Features
✓AI-assisted email writing
✓CRM integrations
✓Lead database access
✓Sequence automation
Frequently Asked Questions
💰 How much does Apollo cost in 2026?
Apollo pricing: Free; $49 – $119/user/mo (annual) or $59 – $149 monthly. A free plan or tier is available. Check our review for the latest pricing details and plan comparisons.
⚡ What are Apollo's main features?
Apollo key capabilities include: AI-assisted email writing; CRM integrations; Lead database access; Sequence automation.
🔌 What tools does Apollo integrate with?
Integration details are not recorded in this catalog. Ask Apollo about your required systems and plan restrictions.
🔄 How does Apollo compare to alternatives?
Apollo is a lead generation & prospecting tool. Key differentiators include ai-assisted email writing. The best choice depends on your team size, budget (Free; $49 – $119/user/mo (annual) or $59 – $149 monthly), and specific workflow needs. Compare features and pricing in our detailed analysis above.
Before choosing Apollo
Validate the fit with your own lead generation & prospecting workflow.
- Test one real workflow and record the result against your current process.
- Confirm that your required features and integrations are included in the selected plan.
- Price the full team, credits, usage, onboarding and renewal terms before committing.
- Check data access, consent requirements, export and cancellation options with the vendor.
Ready to boost your sales performance?
Review Apollo's current plans and test it with your own sales workflow before committing.