Apollo offers a free tier with premium plans starting at $49/month. 50% startup discount available for early-stage companies.
📊 Lead Generation & Prospecting
Build prospect lists using 65+ criteria filters (industry, size, technologies). Find decision-makers and lookalike audiences. Enrich existing contacts with missing emails and phone numbers.
📧 Email Automation & Sequences
Create 15-step email sequences with A/B testing. AI-powered personalization for unique messaging. Email warmup and real-time deliverability analytics.
🔄 CRM & Pipeline Management
Auto-sync with Salesforce/HubSpot. Lead scoring and territory management. Track job changes and automatically distribute leads between sales reps.
📞 Power Dialer & Call Management
Auto-dial up to 100 calls/hour. Record conversations with AI transcription. Call analysis with coaching insights and script recommendations.
🎯 Intent Monitoring & Triggers
Track 15,600+ buying signal topics. Monitor funding rounds, hiring, company growth. Website visitor identification and competitor research alerts.
📈 Analytics & Multi-channel
Performance dashboards and ROI calculation. LinkedIn automation coordination. Cross-channel attribution and AI research assistant.
Apollo.io Pricing Plans (2025)
Free
$0/month
60 email credits/month (2-3 emails/day)
Single user only
100 exports/month
No email sequences
No dialer or call recording
Limited automation & AI features
Testing only
For real work, upgrade to Basic plan ($49/month) for sequences & 1K emails
💼 Basic
$49/month
$59/month billed monthly
1,000 email credits/month
240 mobile credits/year
Up to 3 email sequences
A/B testing, CRM integrations
Popular
🚀 Professional
$79/month
$99/month billed monthly
UNLIMITED email credits
360 mobile credits/year
UNLIMITED sequences
AI call intelligence, dialer
🏢 Organization
$119/month
$149/month billed monthly • min. 3 users
UNLIMITED email credits
720 mobile credits/year
6,000 export credits/month
API access, priority support
Additional Costs
📱 Credits
• Mobile numbers: $0.15 per credit (packages from $75)
• Export credits: $0.03 per credit (packages from $150)
• Email verification: $0.002 per verification
🎯 Add-ons
• Additional intent topics: $500/month for 5 topics
• Data enrichment API: from $1,000/month
• Custom integrations: custom pricing
Key Features
✓AI-assisted email writing
✓CRM integrations
✓Lead database access
✓Sequence automation
🚀 AI Sales Tools ROI Calculator 2025
Accurate ROI calculation with real prices
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How the calculator works:
• Fields marked ENTER require your company data
• Other fields are filled automatically based on selected tool
• Click any field for helpful hints with typical values
• All fields can be adjusted for your situation
• Fields marked ENTER require your company data
• Other fields are filled automatically based on selected tool
• Click any field for helpful hints with typical values
• All fields can be adjusted for your situation
Choose your company type to auto-fill typical values:
🎯Tool and Plan Selection
💰Cost Calculation (First Year)
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📈Expected Benefits (First Year)
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📊 ROI Calculation Results
Total Costs
$0
Total Benefits
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Net Profit
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Payback Period
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💸 Cost Breakdown
Licenses:$0
Platform fee:$0
Implementation:$5,000
Training:$0
Productivity loss:$15,000
Additional modules:$0
TOTAL:$0
💡 Recommendation
⚠️ Not recommended for implementation. ROI of only 0% is too low for selected tool. Consider cheaper alternatives or revise expected benefits.
Frequently Asked Questions
💰 What's the real cost including hidden fees?
Beyond base subscription, expect 20-30% extra costs: setup fees, training, integrations, premium support. Apollo pricing typically includes basic features only. Enterprise features, additional users, and API access cost extra. Always ask for total cost of ownership.
🔌 Does Apollo integrate with my CRM and existing tools?
Most sales tools integrate with major CRMs (Salesforce, HubSpot, Pipedrive), email platforms (Gmail, Outlook), and Zapier. Apollo likely supports these plus industry-specific tools. Setup typically takes 2-4 hours. Always verify your specific integrations before committing.
⏱️ How long does implementation take?
Typical timeline: Basic setup 1-2 weeks, full implementation 4-8 weeks. Apollo complexity depends on features used. Email tools are fastest (days), CRM integrations take weeks, enterprise deployments take months. Most teams see initial results within 30 days.
📊 How much will Apollo improve my sales metrics?
Typical improvements: 15-30% higher conversion rates, 20-40% productivity gains, 25% faster sales cycles. Apollo results depend on current process efficiency and team adoption. Most tools show ROI within 3-6 months. Set realistic expectations and track KPIs.
Perfect Match
Choose Apollo if:
Need outbound email campaigns with unlimited credits from 275M+ contact database
Want multi-channel sequences automating email + LinkedIn + calls
Build prospect lists using technographic data and 65+ filters
Track intent signals and get sales intelligence on prospects
Need CRM integration with Salesforce, HubSpot, or Pipedrive
Best for B2B Prospecting & Sales Intelligence
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Ready to boost your sales performance?
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Get Started with Apollo →Forever free plan with 50 contacts/month