How much does Mailchimp cost?

Mailchimp pricing starts at free. View detailed pricing and feature comparison on our Mailchimp review page.

Is Mailchimp good for undefined?

Mailchimp is a popular undefined tool with a 4.5/5 rating from 100+ verified reviews. It's used by 1000+ sales teams.

Mailchimp Review: AI Sales Tools AI Tool

Name: Mailchimp
Availability: InStock
Rating: 4.5 (100 reviews)
Author: Mailchimp

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Free email marketing for up to 2,000 contacts. Send 10,000 emails monthly with basic automation and analytics.

🚀 Quickly Launching Email Marketing

With its intuitive interface and ease of use, Mailchimp is an ideal starting point for beginners. You can easily import contacts, create your first campaign, and set up basic automations without needing technical expertise.

🎨 Creating Professional Emails Without a Designer

One of Mailchimp's greatest strengths is its email builder, which is perfect for creating visually appealing campaigns. It offers a drag-and-drop editor, extensive template library, and AI-powered Creative Assistant.

⚡ Implementing Basic but Effective Automation

For companies wanting to automate key customer touchpoints, Mailchimp offers an easy-to-learn visual Customer Journey builder. Ideal for welcome series, abandoned cart reminders, and re-engagement emails.

🔗 Centralized Management of Core Marketing Channels

Mailchimp's all-in-one platform is convenient for small businesses looking to avoid juggling multiple tools. Manage email and SMS campaigns, build landing pages, maintain basic CRM, and integrate with hundreds of services.

📊 Analyzing Standard Campaign Performance

The platform provides clear, easy-to-understand reports on key metrics like open rates, clicks, unsubscribes, and subscriber geography. For most businesses focused on tracking audience engagement, these analytics are more than sufficient.

Pricing

🔑

Key Advantages of Mailchimp

Integration leader — 300+ native integrations and 8,000+ via Zapier (most in the market)

Unique QuickBooks sync after Intuit acquisition

Most user-friendly interface — 8.7/10 ease of use rating, 5-10 minute setup

AI-powered tools — Intuit Assist, content generation, predictive segmentation

All-in-one platform — email, SMS, CRM, landing pages, social media in one place

⚠️

Critical Drawbacks

50-100% more expensive than competitors — $135/month for 10K contacts vs $45-50 for Brevo/MailerLite

Stripped-down free plan — only 500 contacts, NO automation or scheduling (since December 2023)

Charges for all contacts — including unsubscribed and inactive ones (since April 2024)

Weak automation — only 4 steps on basic plan, no A/B testing in automation flows

Worst deliverability among competitors, no monitoring tools

Mailchimp remains a good choice if:

• You absolutely need 8,000+ integrations for your tech stack
• You're already using QuickBooks and want seamless financial-marketing data sync
• Ease of use trumps features and cost for your team

Better Alternatives

ActiveCampaign

Better automation

From $15/month

Advanced automation & CRM

Learn more →

BEST VALUE

Brevo

50-70% savings

Free forever plan

Budget-friendly alternative

Learn more →

Klaviyo

E-commerce leader

From $20/month

Best for online stores

Learn more →

Mailchimp AI Key Features

Content Generation & Optimization

Subject Line Helper

Free

Real-time AI analysis and optimization suggestions

All plans including Free

Email Content Generator

Standard+

Generate 3 email variants from prompts with AI assistance

Standard, Premium

Write with AI

Standard+

Generate and edit email/SMS text with AI assistance

Standard, Premium

Inline AI Editing

Standard+

"Lengthen", "change tone", "shorten", "fix grammar" commands

Standard, Premium

Auto Product Announcements

Standard+

Automated campaigns from e-commerce data integration

Standard, Premium

Brand Voice

Standard+

AI generates on-brand text consistent with your voice

Standard, Premium

Predictive Analytics

Customer Lifetime Value

Standard+

CLV prediction for customer value optimization

Standard, Premium

Purchase Likelihood

Standard+

Predict repeat purchase probability and timing

Standard, Premium

Predictive Segmentation

Standard+

Auto-create segments based on AI predictions

Standard, Premium

Churn Prediction

Standard+

Identify at-risk customers before they leave

Standard, Premium

Send Optimization

Send Time Optimization

Standard+

Individual timing optimization per contact

Standard, Premium

Smart Recommendations

Standard+

8M+ data-driven optimization suggestions

Standard, Premium

E-commerce & Personalization

Product Recommendations

Standard+

3 AI recommendation types with up to 10 per subscriber

Standard, Premium

Creative Assistant

Limited Free

AI-powered branded design generation

Limited - Free/Essentials; Full - Standard, Premium

Revenue Intelligence

Preview 2024-2025

Financial Benchmarking

Coming

QuickBooks integration with 60+ PB data insights

Coming to Standard, Premium

LTV Forecast Funnel

Coming

Marketing funnel visualization with lifetime value forecasting

Coming to Standard, Premium

Key Performance Metrics

Standard users: 24x ROI

Average return on investment for Standard plan subscribers

Predictive segments: 266% more revenue

Revenue increase from AI-driven segmentation

3.1B emails generated via AI

AI content generation volume (2023-2024)

Segmented campaigns: 33% higher CTR

Click-through rate improvement with AI segmentation

Frequently Asked Questions

💰 What's the real cost including hidden fees?

Beyond base subscription, expect 20-30% extra costs: setup fees, training, integrations, premium support. Mailchimp pricing typically includes basic features only. Enterprise features, additional users, and API access cost extra. Always ask for total cost of ownership.

🔌 Does Mailchimp integrate with my CRM and existing tools?

Most sales tools integrate with major CRMs (Salesforce, HubSpot, Pipedrive), email platforms (Gmail, Outlook), and Zapier. Mailchimp likely supports these plus industry-specific tools. Setup typically takes 2-4 hours. Always verify your specific integrations before committing.

⏱️ How long does implementation take?

Typical timeline: Basic setup 1-2 weeks, full implementation 4-8 weeks. Mailchimp complexity depends on features used. Email tools are fastest (days), CRM integrations take weeks, enterprise deployments take months. Most teams see initial results within 30 days.

📊 How much will Mailchimp improve my sales metrics?

Typical improvements: 15-30% higher conversion rates, 20-40% productivity gains, 25% faster sales cycles. Mailchimp results depend on current process efficiency and team adoption. Most tools show ROI within 3-6 months. Set realistic expectations and track KPIs.

Perfect Match

Choose Mailchimp if:

Need 8,000+ integrations with your existing tech stack

Want QuickBooks sync for unified financial + marketing data

Require beginner-friendly interface with 5-minute setup

Need all-in-one platform (email, SMS, landing pages, CRM)

Best for Sales Automation & Productivity

Ready to boost your sales performance?

Try Mailchimp and see how it can transform your sales process with proven results.

Get Started with Mailchimp →

Pricing

Free

Essentials

Standard

Premium

Key Advantages of Mailchimp

Critical Drawbacks

Better Alternatives

Mailchimp AI Key Features

Content Generation & Optimization

Subject Line Helper

Email Content Generator

Write with AI

Inline AI Editing

Auto Product Announcements

Brand Voice

Predictive Analytics

Customer Lifetime Value

Purchase Likelihood

Predictive Segmentation

Churn Prediction

Send Optimization

Send Time Optimization

Smart Recommendations

E-commerce & Personalization

Product Recommendations

Creative Assistant

Revenue Intelligence

Financial Benchmarking

LTV Forecast Funnel

Key Performance Metrics

Frequently Asked Questions

Perfect Match

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