Mailchimp
Free email marketing for up to 2,000 contacts. Send 10,000 emails monthly with basic automation and analytics.
Pricing
Free
Essentials
Standard
Premium
Key Advantages of Mailchimp
Integration leader ā 300+ native integrations and 8,000+ via Zapier (most in the market)
Unique QuickBooks sync after Intuit acquisition
Most user-friendly interface ā 8.7/10 ease of use rating, 5-10 minute setup
AI-powered tools ā Intuit Assist, content generation, predictive segmentation
All-in-one platform ā email, SMS, CRM, landing pages, social media in one place
Critical Drawbacks
50-100% more expensive than competitors ā $135/month for 10K contacts vs $45-50 for Brevo/MailerLite
Stripped-down free plan ā only 500 contacts, NO automation or scheduling (since December 2023)
Charges for all contacts ā including unsubscribed and inactive ones (since April 2024)
Weak automation ā only 4 steps on basic plan, no A/B testing in automation flows
Worst deliverability among competitors, no monitoring tools
Mailchimp remains a good choice if:
- ā¢ You absolutely need 8,000+ integrations for your tech stack
- ā¢ You're already using QuickBooks and want seamless financial-marketing data sync
- ā¢ Ease of use trumps features and cost for your team
Better Alternatives
Mailchimp AI Key Features
Content Generation & Optimization
Subject Line Helper
FreeReal-time AI analysis and optimization suggestions
Email Content Generator
Standard+Generate 3 email variants from prompts with AI assistance
Write with AI
Standard+Generate and edit email/SMS text with AI assistance
Inline AI Editing
Standard+"Lengthen", "change tone", "shorten", "fix grammar" commands
Auto Product Announcements
Standard+Automated campaigns from e-commerce data integration
Brand Voice
Standard+AI generates on-brand text consistent with your voice
Predictive Analytics
Customer Lifetime Value
Standard+CLV prediction for customer value optimization
Purchase Likelihood
Standard+Predict repeat purchase probability and timing
Predictive Segmentation
Standard+Auto-create segments based on AI predictions
Churn Prediction
Standard+Identify at-risk customers before they leave
Send Optimization
Send Time Optimization
Standard+Individual timing optimization per contact
Smart Recommendations
Standard+8M+ data-driven optimization suggestions
E-commerce & Personalization
Product Recommendations
Standard+3 AI recommendation types with up to 10 per subscriber
Creative Assistant
Limited FreeAI-powered branded design generation
Revenue Intelligence
Preview 2024-2025Financial Benchmarking
ComingQuickBooks integration with 60+ PB data insights
LTV Forecast Funnel
ComingMarketing funnel visualization with lifetime value forecasting
Key Performance Metrics
Frequently Asked Questions
š° How much does Mailchimp cost in 2026?
ā” What are Mailchimp's main features?
š What tools does Mailchimp integrate with?
š How does Mailchimp compare to alternatives?
Perfect Match
Choose Mailchimp if:
Need 8,000+ integrations with your existing tech stack
Want QuickBooks sync for unified financial + marketing data
Require beginner-friendly interface with 5-minute setup
Need all-in-one platform (email, SMS, landing pages, CRM)
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